29 November 2017
We are all business people right? In one way or another, we provide certain services or products. In that sense, I believe that we all know that it takes a lot to build a reputation and a customer base for your brand. It is sad that in the world that we live in right now, there are several factors that threaten the same brand. Globally, there have been rising cases of counterfeit sales, brand abuse, and online traffic diversion: three areas where legitimate businesses see their brands, products and ultimately market share being undermined. It has become ideal for scammers to try and use good brands to divert and drive traffic to their website, thus threatening to substantially devalue your brand customer base with potentially counterfeit and grey market sales. Getting to where you are at is no mean feat, can you imagine other people riding on the sweat and effort that you have put in? It is therefore natural that many small, medium and large-sized companies are taking steps to secure their online presence. In the same move, it is important to secure your brand name by registering the .ke version of your domain name during the grandfathering period that KENIC, the domain registry in Kenya has given. The grandfathering phase ends on 22nd December 2017 after which, .ke domain registration will be open to the public. What this means? Basically, if I am a beans seller and I own beanseller.co.ke, any one of my competitors can open beanseller.ke if I do not secure it. This is an immense threat to my business because my online traffic will be diverted to their website hence lost sales and a tarnished brand image.
24 November 2017
KENIC the domain registry in Kenya has introduced a grandfathering phase which is currently open and will run until 22nd Dec 2017. During this phase, existing third level domain owners (eg me.co.ke) will be able to register similar names on the second level (i.e me.ke). All applications should be accompanied by business registration certificates as proof of ownership. This is an opportunity not to be missed. Secure your domain name now before anyone else gets it. The price is KES 10,000 + VAT and the domains will be allocated at the end of the grandfathering period. Please send in the name of the matching domain name you would like to apply for together with the registration certificate to info @peakanddale.com. We shall then prepare your invoice and handle the process of registration.
22 November 2017
In this busy world, we have so many activities that we choose to engage in just to let go and relax our minds. I must admit my guilty pleasure is watching. I am a ‘watching junkie’- if there is such a thing. I watch a lot. From documentaries, movies, reality shows… name it. Mostly I find movies thought provoking. For example, recently I was watching a movie and one of the characters was holding a squeeze or a massage ball- however you prefer to call it. It caught my attention. I started thinking…why would I need a squeeze ball? Have you ever thought of it yourself? For entertaining purposes right? To keep yourself from boredom? Turns out this tiny thing could actually save you from some big trouble ahead. I went online and did some research and guess what I stumbled upon. Apparently, most of us who spend most of our time in the offices are exposed to a condition called Carpal Tunnel Syndrome. This is a condition whereby you feel numbness, tingling, weakness, and other problems in your hand because of pressure on a nerve in your wrist. It is caused by repetitive actions and it can affect your fingers, wrists, and hands. Reflect on this: We’re at our computers for hours at a time, typing. We hit the backspace or delete key numerous times, click countless time, and our fingers are hovering in one position continuously as we use the mouse. I found out that at its worst, CTS requires surgery (emphasis on SURGERY) to be corrected and has a 6 week recovery period. Can you imagine not working for that long? Yes, I can-Just kidding. Who will pay the bills?! You need to take preventive measures, by exercising your hands after every hour or so. Stretch your arms, flex your fingers and rotate your wrists. If possible, get a squeeze ball or a similar hand exercise item at your desk and use it whenever you’re thinking. www.freewebsite.co.ke/
17 November 2017
In a recent survey that I carried out, I found out that most people create websites just for formality. They feel that websites do not help businesses in any way. You might also be sharing the same sentiment, you cannot be more wrong. Living in a digital world, think of a website as water to a plant. It is a necessity for a business- big or small. If you have a business and do not have a website, your business withers because you are losing a number of great opportunities for your business. So, you have taken the steps to create your company website…but what do you do now? On its own, water does some many great things, but when combined with another compound it enables the evolution of all forms of life. Now you encounter the challenge of bringing in new and qualified traffic because at the end of the day your goal is to make sales right? I have four proven tips to promote and get traffic to your website: Search engine optimization (SEO). This is whereby you increase your site’s visibility in search engine organic results through optimizing your pages with the keyword phrases people are likely to search for. Blogging. Offering free, original material on your site to help bring new visitors and differentiate you from the competition. Pay per click (PPC). This is whereby you get traffic from search engines such as Google. You pay a fixed price for every click your ad gets in the search engine, and your ultimate aim of the click is to win over that user in order to see a return on investment. Social media. It helps you communicate with your potential customers and encourage them to buy. You should provide persuasive reasons to “like” your Facebook page or follow you on Twitter, but you also share content that gets them visiting your blog or interacting with your brand on a regular basis to remind them why they stopped by your website in the first place Visit https://www.peakanddale.com/ or call 0732216522 for more information.
18 October 2017
Earlier this year, Google announced that it will flag all the unencrypted websites by the end of 2017. An unencrypted website is basically an unsecure website due to lack of an SSL certificate. SSL is the backbone of secure Internet. It protects your sensitive information as it travels across the world’s computer networks. Besides protecting your data, having an SSL certificate also gives confidence and trust to your clients hence increasing sales. What being flagged means is if your website does not have an SSL certificate, it will display a ‘Not Secure’ in the URL bar. Companies like yours hire us to provide online and digital solutions that help your business succeed. Get the SSL certificate from us today at affordable rates and let us continue our partnership. visit www.peakanddale.com/portal/cart.php?gid=14 or call 0732216552.
18 October 2017
Close your eyes for a moment and visualize that you are lying on a beach at the Coast. It is sunny outside, the water is blue, the sky is clear and you are enjoying the breeze while sipping on your ‘madafu’. Life could not possibly get better could it? Out of the blue, a stunning girl comes by holding a bottle of water.Her hair whipping in the wind with sunglasses covering what you just know are eyes that will pierce you right to your soul.She drops her water bottle just as she is passing your spot, and the water spills on you. You are over the moon because now, you have an excuse to talk to her. She apologizes profusely for spilling on you and tells you her name (something exotic), offering a handshake. For the next few minutes you laugh together, and you are certain that you have found THE ONE. Suddenly, her friend calls her from down the beach and tells her to hurry up, it is time to go. “Hold on!” you call out as she turns to leave. “Can I get your number?” “Oh,” she smiles sadly. “I’m sorry, but I don’t have one.” And with that, she is gone. You never see her again. She is on your mind for the next week, but you cannot find her anywhere and there is no way to get in touch. With your ingenious services, your business is the beautiful girl. But that is only half the struggle. Without an online presence, your business becomes that beautiful girl on the beach who cannot be reached again and is eventually forgotten about, no matter how tempting she was. You can run the most captivating, useful, business, but if there is no way to find it, it will eventually be substituted with something else. At Peak and Dale, we have a mandate of giving you a professional, polished website that converts visitors into actual clients. We promise to deliver a well-designed, attractive, competent and mobile friendly website. Had the girl on the beach only had a phone number, you might have entered into a lifelong relationship with her. By the same gesture, if your business has a web presence, you create the potential to have customers for life. Visit https://www.peakanddale.com/ or call 0732216522 now and let us get you your beautiful website.
13 October 2017
How valuable is a website for a law firm or a solo practitioner? Is it worth the effort and expense? Nobody can refute the influence of the Internet and particularly websites, on marketing and promotion of service providers in the recent years. It is therefore, no surprise that most businesses have built and launched websites. First, bear in mind that Internet use continues to grow day by day. Currently, Kenya is leading Africa in internet penetration with 31.99 million Internet users which means that two in every three Kenyans have access to the internet ^. This is why the business use of the Internet to promote products and services will continue to grow. Websites have definite plusses over other communication and promotional mediums like Yellow Page listings and printed ads; The 24/7 nature of websites means that they offer immediate gratification to potential clients seeking information and options on legal services. More information on your practice can be placed on a website than in any typical printed directory. This information including company history, practice area expertise, and attorney biographical information can allow prospective clients to acquaint themselves with your law firm and its lawyers in an anonymous and noncommittal way. Prospective clients may feel intimidated from being subjected to a hard sell by a lawyer whose expertise is not even the right fit for the problem or case. On the contrary, a potential client who has reviewed a firm’s website feels knowledgeable and empowered to ask for your services via phone calls or other options offered on the site. In a case where an individual has five leads but can review the qualifications of only two firms online, the firms without company websites have a competitive disadvantage Websites are viewed as information resources rather than traditional advertising vehicles which gives more credibility to your information and more confidence to your site’s visitor. web analytics help you determine how to drive more traffic to your website and then convert that traffic into customers, followers or whatever your site’s goals happen to be. Why Peak and Dale? A well-designed website is an important branding and image tool. Aside from the practical advantages of having an online presence, it is important that you understand that an average looking website can cost you prospective clients. You will never maximize your potential returns without having a website that is better than your competitors’. Having an attractive firm website that presents company information in an organized and competent manner, leaves a much better first impression than that of a firm that can only provide a phone number or legal services listing. Your site also needs to be optimized for mobile devices. This ensures that your site visitors all see the same site no matter the device that they are using. At Peak and Dale, we have a mandate of giving you a professional, polished looking website that converts visitors into actual clients. We promise to deliver an attractive, mobile friendly, competent and a well-designed website. The cost of custom-developed websites goes for a minimum of 100,000. However, Peak and Dale has a package that provides attractive and fully functional websites at substantially lower costs, hence it is affordable for smaller businesses.
11 October 2017
Strolling down the streets is no longer the only way people check out stores and products nowadays. With routine visits to Facebook, Instagram, and other online sites, customers are constantly seeking where they plan to make their next purchases. With that said, how does your company’s online visibility compare? Let’s face it – we live in a world where people Google before they shop, visit online review sites before they buy and ‘check-in’ via social media as they go about their days. You need to ensure that your business is well represented on these sites by first and foremost, having a website, and a compelling one for that matter. It is imperative to position yourself online with a strong, professional destination that gives customers the impression that you mean business and spurs them on to engage more with your business. If you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. Being your ultimate online solution provider, Peak and Dale rolled out a new product (Freewebsite) that enables you to have an online presence well within your means. This product is acquired by buying a domain and hosting at Kshs 10,000 and you get a website builder for free. The Freewebsite enables you to easily create a website for yourself in a short period of time without necessarily having programming knowledge. At Peak and Dale, we have a mandate of giving you a professional, polished looking website that caters to your needs. When you see a box of chocolates, does your mouth start to water? Do you crave opening the box? Do you imagine biting the chocolate, savoring the sweet cherry mixed with the rich taste of dark chocolate? Delightful vanilla? Or are you anticipating an opulent nuttiness? The Freewebsite gives you a chance for your website to be like that box of chocolates. All our themes are beautiful, modern and easy for you to customize for your unique business, making your website to look professional and your readers crave to scroll through your products and services and make purchases. Social media links to your website are important because they make your online presence strong and significant. This is why the free website incorporates the social media integration functionality. What’s more, the website functions easily, offering customers easy navigation, quality photo images and videos, professional quality content and an overall experience that engages customers enough for them to want to do business with you. Quality online presence doesn’t have to be expensive. It doesn’t even have to be time-consuming. Visit www.freewebsite.co.ke now to get the free website package and grow your business.