13 October 2017
How valuable is a website for a law firm or a solo practitioner? Is it worth the effort and expense? Nobody can refute the influence of the Internet and particularly websites, on marketing and promotion of service providers in the recent years. It is therefore, no surprise that most businesses have built and launched websites. First, bear in mind that Internet use continues to grow day by day. Currently, Kenya is leading Africa in internet penetration with 31.99 million Internet users which means that two in every three Kenyans have access to the internet ^. This is why the business use of the Internet to promote products and services will continue to grow. Websites have definite plusses over other communication and promotional mediums like Yellow Page listings and printed ads; The 24/7 nature of websites means that they offer immediate gratification to potential clients seeking information and options on legal services. More information on your practice can be placed on a website than in any typical printed directory. This information including company history, practice area expertise, and attorney biographical information can allow prospective clients to acquaint themselves with your law firm and its lawyers in an anonymous and noncommittal way. Prospective clients may feel intimidated from being subjected to a hard sell by a lawyer whose expertise is not even the right fit for the problem or case. On the contrary, a potential client who has reviewed a firm’s website feels knowledgeable and empowered to ask for your services via phone calls or other options offered on the site. In a case where an individual has five leads but can review the qualifications of only two firms online, the firms without company websites have a competitive disadvantage Websites are viewed as information resources rather than traditional advertising vehicles which gives more credibility to your information and more confidence to your site’s visitor. web analytics help you determine how to drive more traffic to your website and then convert that traffic into customers, followers or whatever your site’s goals happen to be. Why Peak and Dale? A well-designed website is an important branding and image tool. Aside from the practical advantages of having an online presence, it is important that you understand that an average looking website can cost you prospective clients. You will never maximize your potential returns without having a website that is better than your competitors’. Having an attractive firm website that presents company information in an organized and competent manner, leaves a much better first impression than that of a firm that can only provide a phone number or legal services listing. Your site also needs to be optimized for mobile devices. This ensures that your site visitors all see the same site no matter the device that they are using. At Peak and Dale, we have a mandate of giving you a professional, polished looking website that converts visitors into actual clients. We promise to deliver an attractive, mobile friendly, competent and a well-designed website. The cost of custom-developed websites goes for a minimum of 100,000. However, Peak and Dale has a package that provides attractive and fully functional websites at substantially lower costs, hence it is affordable for smaller businesses.
11 October 2017
Strolling down the streets is no longer the only way people check out stores and products nowadays. With routine visits to Facebook, Instagram, and other online sites, customers are constantly seeking where they plan to make their next purchases. With that said, how does your company’s online visibility compare? Let’s face it – we live in a world where people Google before they shop, visit online review sites before they buy and ‘check-in’ via social media as they go about their days. You need to ensure that your business is well represented on these sites by first and foremost, having a website, and a compelling one for that matter. It is imperative to position yourself online with a strong, professional destination that gives customers the impression that you mean business and spurs them on to engage more with your business. If you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. Being your ultimate online solution provider, Peak and Dale rolled out a new product (Freewebsite) that enables you to have an online presence well within your means. This product is acquired by buying a domain and hosting at Kshs 10,000 and you get a website builder for free. The Freewebsite enables you to easily create a website for yourself in a short period of time without necessarily having programming knowledge. At Peak and Dale, we have a mandate of giving you a professional, polished looking website that caters to your needs. When you see a box of chocolates, does your mouth start to water? Do you crave opening the box? Do you imagine biting the chocolate, savoring the sweet cherry mixed with the rich taste of dark chocolate? Delightful vanilla? Or are you anticipating an opulent nuttiness? The Freewebsite gives you a chance for your website to be like that box of chocolates. All our themes are beautiful, modern and easy for you to customize for your unique business, making your website to look professional and your readers crave to scroll through your products and services and make purchases. Social media links to your website are important because they make your online presence strong and significant. This is why the free website incorporates the social media integration functionality. What’s more, the website functions easily, offering customers easy navigation, quality photo images and videos, professional quality content and an overall experience that engages customers enough for them to want to do business with you. Quality online presence doesn’t have to be expensive. It doesn’t even have to be time-consuming. Visit www.freewebsite.co.ke now to get the free website package and grow your business.