12
September
2019
DIGITAL MARKETING TOUR…
Take a second of your time and just imagine you are back in the 20th century. I know a lot of you (especially millennials) will be miserable, confused, bored and in a melancholy mood. As the saying goes…
Running water never grows stale, so you just have to keep flowing. – Bruce Lee.
26
March
2019
Peak And Dale Celebrates Its 10 Year Anniversary
So, this month Peak and Dale celebrated its 10-year anniversary since it was founded. On 9th March to be specific. During the celebrations, there is a point where we all sat down to share our highlights. Everyone had something to say and every highlight said was very positive. It amazed our CEO.
I remember
29
January
2019
SEO: Right Meta Descriptions.
Writing great meta descriptions is as easy as solving a 3rd year math problem while you are in class 3. Yes, it is not that easy. Nonetheless having the right guide while writing it is one step closer to solving the “math” problem.
Meta description is a snippet of up to about 155 characters – a tag in HTML –which summarizes a page’s content, more or less like an advert for the web page.
22
January
2019
FACTS DON’T LIE.
Happy New Year. Or is it too late to convey those wishes?
Anyway, back to business. Today we are going to learn some pretty basic and elementary pointers that will guide you when writing an awesome piece of content or building your new website. Some you may be familiar with but a good reminder never hurts. Here is the knowledge;
26
November
2018
SEO JOURNEY
As a business, when we develop and launch a website online, we expect everyone can easily access it without keying in the website’s URL. We want visitors to be easily directed to the website but what we do not know is that without fully optimizing the search engine, the search engine spiders cannot find the website nor rank the page
16
October
2018
Domain Basics…
Author:
Florence Njoroge
Registering a domain name is a straightforward process because all you need is your business or company’s name. You use a domain registrar to buy your name, and then “point” your new domain at your web host and if lucky, your domain registrar can also provide..
24
September
2018
Let’s Talk SSL….
Author:
Florence Njoroge
Ever noticed that some website URLs are termed as Secure while others insecure? Some start with “http://” while others start with “https://”?
Ever asked yourself why there is that difference? Where that extra “s” comes from, and what it means?
26
February
2018
Realizing Your Business Goals
Author:
Joy Kositany
New business venture?
I presume that you have showcased it on a website because only then can you open up immense opportunities.
Next course of action: Getting traffic to your site!!! After all, that is the main aim of a website right?
Here are some key takeaways;
12
February
2018
Making An Impression
Author:
Joy Kositany
As the eyes are to one’s soul, so are websites to your business. A website is your business’ home through which you attract and retain your customers. That is why, a well-maintained website is critical, it can have a big impact on how the value of your product or service is perceived. Quick question…
10
January
2018
All You Need To Know About Domains
We are always telling you how important it is to have a website in this day and age. But we have not told you what you need in order to have your website up and running. First, you need to have a domain for example; example.com or example.co.ke.
This is your unique online identity.
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