As the eyes are to one’s soul, so are websites to your business. A website is your business’ home through which you attract and retain your customers. That is why, a well-maintained website is critical, it can have a big impact on how the value of your product or service is perceived. Quick question…
But what does website maintenance entail?
- Regular website maintenance to attract and retain customers.
- Maintaining search engine rankings- Website maintenance is critical to search-engine rankings. This is a major function of search engine optimization. What you don’t know about SEO is that it isn’t just about building search-engine friendly websites. It’s about making your site better for people too. Websites with old content rank lower in search engine listings.
- Presenting new information, products and services on your site- Without proper site updates and maintenance, your content gets old, links get broken, images disappear, content gets old, and your rankings fall off the face of the search engines.
Now, this being the season for love, as businesses who else do we love more than our clients? That is why your website should play an integral part in sharing this love with them. An updated site maintains the interest levels of your customers. It should be customer centered and kept relevant by routinely refreshing the content and ensuring that customer contact points are in good working order.